Scoble, Robert
Summary: Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers...
Format: text
Publisher / Publication Date: John Wiley 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659.2 SCOchat loading...